All Posts By

Brooke Glassberg

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Inner Beauty, Power Figures

Sophia Berman and Laura West, Founders of TRUSST Lingerie, are Reinventing the Bra

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Truss (noun): structural frames based on the geometric rigidity of the triangle
Trussed (verb): tied, bound or fastened
Trust (noun): confidence; a thing on which one relies

Bras are impressive feats of architecture in their own right, but they haven’t changed all that much in the last, oh, century. That is, until Trusst Lingerie came along.

The renegade bra company was co-founded a little over two years ago by Sophia Berman, CEO, and Laura West, chief product officer. This month’s Power Figures studied industrial design at Carnegie Mellon University, met later in life at a design firm and—both crafty and interested in textiles—soon found themselves wondering if bras couldn’t stand to be improved. Reinvented, even.

“We were talking about how much bras suck, how the underwires stab you, straps dig, and we said, ‘There’s got to be a different way to do this,’” said Laura. “The underwire isn’t a totally flawed system, but we knew there was room for improvement—for all women.” The general public seemed to agree: Their 2015 Kickstarter campaign raised $80,000, flying past the $25,000 goal they set.

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Health & Wellness, Personal Style

Sports Bra Reviews: Road Test, Part 1

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It’s January, meaning we all just made New Year’s fitness resolutions revolving around health and wellness. To that end: We linked up with real women to help them find new favorite sports bras that would help propel them through their workouts. They put some of our merchants’ picks through their paces at the gym, in the dance studio and on the trail, then reported back. Here, in part one of our two-part series, is what they found—so you can find new ways to power through this year, too. Continue Reading

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Inner Beauty, Relationships

Give the Gift of a Lift Sweepstakes: You Told Us Who Deserves a Holiday Pick-Me-Up

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Here’s hoping your holidays are healthy and happy! For our “Give the Gift of a Lift” sweepstakes, which wrapped up yesterday, we asked you to tell us what special person in your life deserves a pick-me-up at this most wonderful time of the year. In your thousands of nominations on Facebook and Instagram, you spoke reverently of the everyday heroes who make your worlds go ’round. We loved when you tagged someone—and got tagged back. We loved when you selflessly volunteered to give the entire prize ($50 for you, $50 for them) to your better half. We loved that no emoji was spared.

We sincerely thank you for chiming in and, more than that, for inviting Bare Necessities into your lives. You are hardworking students, tireless mothers, dedicated employees, long-distance friends, indispensable support systems and much more. It’s clear we share the mission of lifting women up.

This week, we’ve collected some of the heart-warming entries we received; you can find more using the hashtags #givealiftgetalift and #bnsweepstakes. It just might give your spirits a little boost, too. Continue Reading

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Ambrassadors, Behind the Seams, Having a B.R.A. Fit

Leann’s Incredible Bra Fit Makeover: From 38DD to 34J

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When is a bra more than a bra? When it changes your life.

This is Having a B.R.A. (Before – Revelation – After) Fit, our new series documenting real moments of bra salvation and euphoria made possible by our certified team of expert amBRAssadors whose goal it is to improve women’s day-to-day lives, beginning with the right bra.

And Leanne Dawes started it all.

At 40, Leann not only finally learned her actual bra size, she found the comfort, confidence and cute styles she’d written off ages ago. Read on to find out how you can have what’s she’s having, too.

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Inner Beauty, Personal Style, Power Figures

Freddy Zappe, Bra Fit Specialist, on the Art of Bra Fitting

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Seventeen years ago, when Freddy Zappe started answering the phones at the bra company that would become Eveden—renowed for its full-bust brands including Elomi, Fantasie, Freya and Goddess—she hadn’t the slightest idea what she was doing. Today, she’s among the most revered bra fit experts in the world.

A model-dancer-actress accustomed to traveling the world, Freddy had zero sales or lingerie experience, but when her mother was diagnosed with cancer, Freddy returned to New York to be with her. “I had to work for my own sanity. You can’t sit by someone’s bedside constantly; they don’t like it. I thought I’d do it for a few months and see what happened.”

What happened is this: Freddy became a Power Figure. She’s still traveling the world, this time as Eveden’s national fit specialist. Every day, she asks of herself, her industry and the women she meets the same question: How can I fix this? 

“It’s endlessly fascinating,” Freddy says. “Women come in all shapes and sizes, and because we have the tools to fit full bust and full figure—we now go from A to K cup, from a 28 band to a 56 band—we can fit virtually everyone.” Here’s how….

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Behind the Seams, Model Confessions

Top 10 Model Confessions with Hunter McGrady

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Our 23-year-old model Hunter McGrady, a.k.a. Peanut (“My dad has called me that forever”), lights up the studio like no flashbulb could whenever she comes by Bare Necessities. Hunter moved solo to New York from nearby Malibu, California, where she learned to love surfing and “never lived a conventional life: I grew up on a mountain with no neighbors for miles. My dad is an actor and my mom was a model. I’ve always been around this business.”

In fact, Hunter started modeling to be like her mom: “I absolutely idolized her—still do. Whenever someone had a camera out, even if I didn’t know them, I would try to get in the shot!” Now, Hunter’s mother is her biggest fan. “She keeps tabs on all my work. She’ll send me things I didn’t even know came out yet,” says Hunter who, as a size 14, has modeled for Lane Bryant, Forever 21, Torrid, Nordstrom and all of Melissa McCarthy’s campaigns in addition to Bare Necessities. “I was so excited to start working for BN eight months ago, as I’ve loved the site for so long,” says Hunter. She now swears by the Wacoal Red Carpet strapless bra and Natori Plunge bras in a 38DD.

We chatted with Hunter about what she values most and what makes her who she is today.

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Meet some of our awesome amBRAssadors (from left): Melissa, Cristal, Mette and Candace
Ambrassadors, Personal Style

Gift Guide: 9 Perfect Gifts to Give Yourself

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As the holidays roll back around and we start to stockpile things we hope will surprise and delight our loved ones, it’s worth remembering to add ourselves to the list. In fact, last year, nearly 60 percent of people picked up something for themselves while holiday shopping, according to the National Retail Federation. Because no one but you can find yourself a perfect-fitting bra that makes you feel unstoppable, and that’s the kind of gift that keeps on giving.

Check out our curated bra and sleepwear gift guide, featuring 9 perfect presents that our amBRAssadors (above, from left: Melissa, Cristal, Mette and Candace) personally swear by.

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Behind the Seams, Personal Style, Relationships

Bare Necessities Staffers’ Favorite Sleepwear & Thanksgiving Traditions

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Thanksgiving is the time of year to hunker down at home with our loved ones and practice gratitude (or, you know, talk politics, whichever you prefer). Here’s what some of the Bare Necessities staffers are up to, and the sleepwear they’ll be all cozied up in.

Stephanie Salardino, brand amBRAssador
Thanksgiving traditions: My entire family goes to our beach house on Thanksgiving Eve. Along the way, I stop for the best pumpkin pie and apple cider donuts. We finish up any last-minute food shopping and order pizza because we know tomorrow will be food heaven. Later, we have a sitter come watch the kids, and the adults go out locally—I organize a dozen or so toy drives at local bars since it’s one of the most popular nights to go out. The toys are distributed to local shelters or organizations that adopt families for the holidays. It’s pretty amazing. One location has brought in over 500 toys.

We have a huge Thanksgiving Day breakfast, appetizers begin around 1 PM and we serve dinner at 5. There are usually 20 or so of us, and our house is like a revolving door. My friends and their families tend to pop in at some point. Thanksgiving night, I do lots of shopping online. By Cyber Monday, I’ve accomplished most of my holiday list. Continue Reading

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Behind the Seams, Meet the Merchants, Personal Style

The BN Roundtable: Real Talk About How to Rock and Shop for Shapewear

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The holidays are high season for breaking out the shapewear, but it can be challenging (yeah, major understatement) to know where to begin, even if you’re already a fan of what it can do for your body confidence. So we brought together the office evangelists—plus one skeptic—for some capital-R-real talk about shapewear: who it’s for (spoiler alert: everybody), what’s out there to choose from, why it can make your day and your figure that much smoother. Come listen in….

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