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Breast Cancer Awareness

Breast Cancer Awareness, Health & Wellness, Power Figures

Dr. Leah Gendler, Oncologist and Breast Surgeon, Takes Down Cancer Daily

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Eradicating the scourge of breast cancer is simply another day at the office for Dr. Leah Gendler. The renowned medical oncologist and breast surgeon spends each of her 14-hour workdays deftly excising tumors in the operating room or counseling breast cancer patients on what should be their next lifesaving move. That’s why we’re honored this Power Figure gave Bare it All so much of her valuable time to share what drives her forward and what gives her hope.

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Breast Cancer Awareness, Health & Wellness, Power Figures

Bari Seiden-Young on her Work for The Estée Lauder Companies’ BCA Campaign and Breast Cancer Research Fundraising

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As our Power Figures monthlong series continues, we managed to snag a coveted slot on Bari Seiden-Young’s jam-packed calendar: Bari is the Vice President of Corporate Communications for The Estée Lauder Companies (ELC), and she leads the Breast Cancer Awareness Campaign on behalf of ELC, focusing media attention on annual high-wattage efforts to raise major awareness and funds that fuel life-saving research.

No matter if she’s illuminating the Empire State Building pink with supermodel and global ambassador Elizabeth Hurley or attending a black tie gala, for Bari, every last action she takes comes back to beating cancer. As with Lauren, the survivor, and Pamela, the fundraiser, Bari has an all-too personal cancer connection that drives her, too.

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Breast Cancer Awareness, Health & Wellness, Power Figures

Pamela Lipkin on the Amazing Work of the Cure Breast Cancer Foundation

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Power Figures take myriad forms. In lockstep with the brave front-line warriors fighting breast cancer—the survivors battling for their lives, supported by their tenacious medical teams—you’ll find driven, impassioned advocates and fundraisers. Count Pamela Lipkin among them.

Though Pamela works full-time at USI Insurance Services as a bond manager, she also devotes herself to organizing events for the Cure Breast Cancer Foundation, for which she serves as a board member.

For Pamela, it’s personal.

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Breast Cancer Awareness, Health & Wellness, Power Figures

Lauren Cohen, a Young Breast Cancer Survivor, Tells Her Story

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The stats about breast cancer are as staggering as they are ubiquitous: 246,660 new cases this year. 1 in every 8 women. More than 2.8 million women in the United States with a history of breast cancer.

Behind the dizzying numbers are flesh-and-blood human beings going to war every day in their own ways against breast cancer. They are Power Figures in every sense of the word: raising awareness at the same time as they are making plans for the rest of their lives. Following our 4-part series last year on the science and politics of Breast Cancer Awareness Month with medical correspondent Dr. Sharon Mass, this year, we’re honored to introduce you to four of them. Taken together, they’re profiles in courage, in caring, in the conviction that we can and will turn this tide.

Meet Lauren Cohen who, at 33, is already a breast cancer survivor. She graciously opened up to Bare it All about her path from blindsiding diagnosis to the new normal.

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Breast Cancer Awareness, Health & Wellness

“The Doctor Will See You Now, Doctor”: A Breast Cancer Survival Story

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In the final installment of our special four-part series on breast cancer, Dr. Sharon Mass opens up about her very personal battle:

When I was a child, my parents called me “Sunshine.” They joked about how I was an eternal optimist, always seeing the proverbial glass half-full. That optimism was tested when, at 43, I was diagnosed with breast cancer by a routine mammogram. As an OB-GYN, I had given cancer news to many patients. However, on a Friday in May 2011—Friday the 13th to be exact—I found myself on the other side of the phone.

Four-and-a-half years later, with pink ribbons fluttering in every storefront, pink shoes on the feet of NFL players and ‘turn-it-pink’ activities at my kids’ high school, I can’t help but relive the moments that had such a lasting impact on my life. In doing so, I can reflect on the impact that those four words—“You have breast cancer”—have had on me and those around me….

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Breast Cancer Awareness, Health & Wellness

Breast Cancer Awareness: Pink is the New Black

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Last week in our breast health special report, we discovered the Angelina effect. This week, we’re looking at the link between the breast cancer awareness movement’s ubiquitous pink ribbon and better outcomes for women worldwide. “That piece of fabric has evolved into the international symbol of a disease that touches millions, with almost as many meanings and implications,” says Dr. Sharon Mass, OBGYN and our exclusive medical correspondent. In a little over two decades, “it has galvanized communities, raised awareness and tremendous sums of money for research, and spurred more women to get life-saving mammograms,” she says.

Right this moment, in the interest of beating breast cancer, you can buy everything from bras (Wacoal has guaranteed a combined minimum donation of $250,000 to the Susan G. Komen Foundation this year) to blush, yogurt to office supplies. We couldn’t help but wonder where this mega-movement started. So, along with Dr. Mass, we went straight to the source: The Estée Lauder Companies.

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Breast Cancer Awareness, Health & Wellness

The Angelina Effect: Genetic Testing for Breast Cancer

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We know the power of breast cancer screenings like 3D mammography. Genetic testing for breast cancer is another tool in the fight. When megastar and humanitarian activist Angelina Jolie Pitt spoke out in 2013 about testing positive for the BRCA1 gene, making her very likely to develop breast and/or ovarian cancer, she made waves worldwide by publicly sharing her decision to undergo a prophylactic mastectomy.

“Her honesty and advocacy have made a real difference for women,” says Dr. Sharon Mass, OBGYN and our special medical correspondent. “Because she’s well-known and respected, when she started talking about genetic screening and the surgery, it became mainstream, not this hush-hush, scary thing. Thanks to her, women started talking about it with their own physicians,” Dr. Mass says. In fact, a new study showed that one-fifth of the participants said Angelina’s case made them “deal more intensively with the topic of breast cancer.”

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Breast Cancer Awareness, Health & Wellness

You Are Now Entering the Third Dimension: 3D Mammography

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Welcome to our special month-long series in honor of Breast Cancer Awareness Month, featuring Dr. Sharon Mass, our exclusive medical correspondent. She’s an OBGYN as well as a survivor. Stop back each week as we zero in on a different facet of the disease including genetic testing, the legacy of the pink ribbon and Dr. Mass’ own story. We’re starting with an overview of the disease and the latest advance in mammography.

Every day, our amBRAssadors™ field calls from breast cancer survivors. Breasts, bras, femininity and identity are all inextricably, powerfully linked:
• A woman is diagnosed with breast cancer every two minutes in America
• It’s the most common cancer in women worldwide
• It’s the second leading cause of cancer death in women
• 27% of all new cancer cases in women will be breast cancer
• In the U.S. alone, there are almost 3 million breast cancer survivors

Mammography is the only screening test that’s been shown to decrease the risk of dying from breast cancer. We sat down for a Q&A with Dr. Mass on this newest innovation in breast cancer detection.

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