It’s January, meaning we all just made New Year’s fitness resolutions revolving around health and wellness. To that end: We linked up with real women to help them find new favorite sports bras that would help propel them through their workouts. They put some of our merchants’ picks through their paces at the gym, in the dance studio and on the trail, then reported back. Here, in part one of our two-part series, is what they found—so you can find new ways to power through this year, too.
Baby, it’s cold outside, but there’s nothing better than using those frigid temps to inspire your next vacation destination—even if it’s only a fantasy (for now). We spoke to Bare Necessities swimwear buyer Megan Puma about what trends we can expect to see in 2017.
All these suits hit both this season’s latest trends and offer the support you expect from your favorite bra. So pack your sunblock and a few beach reads, and stash an on-trend suit for your next tropical getaway. Though the destination pairings are totally optional, we sure wouldn’t mind visiting any one of them this winter.
Seventeen years ago, when Freddy Zappe started answering the phones at the bra company that would become Eveden—renowed for its full-bust brands including Elomi, Fantasie, Freya and Goddess—she hadn’t the slightest idea what she was doing. Today, she’s among the most revered bra fit experts in the world.
A model-dancer-actress accustomed to traveling the world, Freddy had zero sales or lingerie experience, but when her mother was diagnosed with cancer, Freddy returned to New York to be with her. “I had to work for my own sanity. You can’t sit by someone’s bedside constantly; they don’t like it. I thought I’d do it for a few months and see what happened.”
What happened is this: Freddy became a Power Figure. She’s still traveling the world, this time as Eveden’s national fit specialist. Every day, she asks of herself, her industry and the women she meets the same question: How can I fix this?
“It’s endlessly fascinating,” Freddy says. “Women come in all shapes and sizes, and because we have the tools to fit full bust and full figure—we now go from A to K cup, from a 28 band to a 56 band—we can fit virtually everyone.” Here’s how….
As the holidays roll back around and we start to stockpile things we hope will surprise and delight our loved ones, it’s worth remembering to add ourselves to the list. In fact, last year, nearly 60 percent of people picked up something for themselves while holiday shopping, according to the National Retail Federation. Because no one but you can find yourself a perfect-fitting bra that makes you feel unstoppable, and that’s the kind of gift that keeps on giving.
Check out our curated bra and sleepwear gift guide, featuring 9 perfect presents that our amBRAssadors (above, from left: Melissa, Cristal, Mette and Candace) personally swear by.
Thanksgiving is the time of year to hunker down at home with our loved ones and practice gratitude (or, you know, talk politics, whichever you prefer). Here’s what some of the Bare Necessities staffers are up to, and the sleepwear they’ll be all cozied up in.
Stephanie Salardino, brand amBRAssador
Thanksgiving traditions: My entire family goes to our beach house on Thanksgiving Eve. Along the way, I stop for the best pumpkin pie and apple cider donuts. We finish up any last-minute food shopping and order pizza because we know tomorrow will be food heaven. Later, we have a sitter come watch the kids, and the adults go out locally—I organize a dozen or so toy drives at local bars since it’s one of the most popular nights to go out. The toys are distributed to local shelters or organizations that adopt families for the holidays. It’s pretty amazing. One location has brought in over 500 toys.
We have a huge Thanksgiving Day breakfast, appetizers begin around 1 PM and we serve dinner at 5. There are usually 20 or so of us, and our house is like a revolving door. My friends and their families tend to pop in at some point. Thanksgiving night, I do lots of shopping online. By Cyber Monday, I’ve accomplished most of my holiday list.
The holidays are high season for breaking out the shapewear, but it can be challenging (yeah, major understatement) to know where to begin, even if you’re already a fan of what it can do for your body confidence. So we brought together the office evangelists—plus one skeptic—for some capital-R-real talk about shapewear: who it’s for (spoiler alert: everybody), what’s out there to choose from, why it can make your day and your figure that much smoother. Come listen in….
You may recognize Rosie Pope from her 2011 Bravo reality TV show Pregnant in Heels (baby bump + stilettos = reason enough to qualify as a Power Figure in our book), but she’s been making a name for herself in the super-competitive parenting space since before her first son was born in 2008. Now a mom of four, she runs RosiePope.com, an empire that includes maternity, nursing and baby clothes and accessories, bi-coastal MomPrep classes, an NYC-based parenting concierge service, 3 boutiques and a column in Parents magazine.
To celebrate the debut of her chic, affordable new line of nursing bras on barenecessities.com, we picked Rosie’s brain for insights into her mastery of running a business while running on caffeine, reframing the notion of balance and what really matters when bringing up a baby.
While we may not have a crystal ball with which to predict the future, we can tell you how your love for your lingerie is written in the stars. And really, isn’t that a lifelong love affair? So grab your coffee, cozy up and find out exactly what bra style your astrological sign says you should be wearing.
Welcome to fall, that narrow window of perfect weather in which you’re desperately waiting for the temperature to dip juuust low enough so you can wear your cutest ankle boots and leather jacket on the reg. Here’s a controversial statement, but autumn is undoubtedly the best fashion season—reference the encyclopedia-thick September issue of any fashion magazine if you need proof.
We spoke with Jess Kirby, style expert at the highly regarded fashion blog Prosecco & Plaid, and Bare Necessities premium bra buyer Heather Viskovic to get the scoop on the latest and greatest. They’re in total agreement: To ensure you rock Fall 2016’s coolest seasonal fashion trends with confidence, start at base level with the proper undergarments. Jess and Heather reviewed all the major fashion trends and named the best bra to match with each clothing style.
Even in the Information Age, there persists this vicious cycle of misinformation that starts with your first department store bra-shopping experience in adolescence and continues when we take our daughters to buy their own first bras. How is it that so many of us still rely on salesclerks for this right of passage, setting us up for failure as we grow up?
We spoke to amBRAssador™ Cristal Xavier-Cohen about doing better by ourselves and by our daughters. Her experience on both sides—as a young woman who took the salesperson’s suggested size as a fixed truth, and the trained amBRAssador who has since learned otherwise—illuminates the way forward. We’re setting the record straight for all ages, because it’s never too late to get a bra that fits.