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a bra that fits

Ambrassadors, Personal Style

Uplifting the Next Generation: What Nobody Ever Tells You About How to Find a Bra That Fits


Even in the Information Age, there persists this vicious cycle of misinformation that starts with your first department store bra-shopping experience in adolescence and continues when we take our daughters to buy their own first bras. How is it that so many of us still rely on salesclerks for this right of passage, setting us up for failure as we grow up?

We spoke to amBRAssador™ Cristal Xavier-Cohen about doing better by ourselves and by our daughters. Her experience on both sides—as a young woman who took the salesperson’s suggested size as a fixed truth, and the trained amBRAssador who has since learned otherwise—illuminates the way forward. We’re setting the record straight for all ages, because it’s never too late to get a bra that fits.

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