There are two kinds of people in this world: those who wear underwear because that’s what grown-ups do, and lingerie lovers. We’ve got both covered, but the latter group is about to be floored by our new Contemporary department.
Fall fashion, meet underwear drawer.
“This category revolves around ready-to-wear trends and stars incredible fabrics and details. It’s about looking and feeling your most fabulous all the time,” says buyer Krista Molinaro. “I’m excited because we’re focusing more than we ever have before on fashion lingerie. It has an edge. It’s fun to shop for. We can and should be the destination for women who are crazy about exquisitely beautiful underthings.”
That is to say, not your basic T-shirt bras. We’re talking the indie rock bands of the lingerie world. They’re cool and sleek and sensuous, skewing au naturel (some veering off a bit into naughty territory). Most are designed for cup sizes A to D. They’re meant to be secretly appreciated under your on fleek outfit or seen by whomever you choose to show ’em off to.
Trendy lingerie brands include the freshest cuts from familiar favorites DKNY, Calvin Klein, Hanky Panky and B.Tempt’d and newly beloved cult favorite indie lingerie labels like For Love & Lemons, Else, Only Hearts, Elle Macpherson Body, Heidi Klum Intimates, Unveiled, Marlies Dekkers, Mimi Holliday and Contradiction. Here’s what else you can expect fresh from the Runway Report, our new contemporary fashion lingerie department: