Seventeen years ago, when Freddy Zappe started answering the phones at the bra company that would become Eveden—renowed for its full-bust brands including Elomi, Fantasie, Freya and Goddess—she hadn’t the slightest idea what she was doing. Today, she’s among the most revered bra fit experts in the world.
A model-dancer-actress accustomed to traveling the world, Freddy had zero sales or lingerie experience, but when her mother was diagnosed with cancer, Freddy returned to New York to be with her. “I had to work for my own sanity. You can’t sit by someone’s bedside constantly; they don’t like it. I thought I’d do it for a few months and see what happened.”
What happened is this: Freddy became a Power Figure. She’s still traveling the world, this time as Eveden’s national fit specialist. Every day, she asks of herself, her industry and the women she meets the same question: How can I fix this?
“It’s endlessly fascinating,” Freddy says. “Women come in all shapes and sizes, and because we have the tools to fit full bust and full figure—we now go from A to K cup, from a 28 band to a 56 band—we can fit virtually everyone.” Here’s how….