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trusst lingerie

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Inner Beauty, Power Figures

Sophia Berman and Laura West, Founders of TRUSST Lingerie, are Reinventing the Bra

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Truss (noun): structural frames based on the geometric rigidity of the triangle
Trussed (verb): tied, bound or fastened
Trust (noun): confidence; a thing on which one relies

Bras are impressive feats of architecture in their own right, but they haven’t changed all that much in the last, oh, century. That is, until Trusst Lingerie came along.

The renegade bra company was co-founded a little over two years ago by Sophia Berman, CEO, and Laura West, chief product officer. This month’s Power Figures studied industrial design at Carnegie Mellon University, met later in life at a design firm and—both crafty and interested in textiles—soon found themselves wondering if bras couldn’t stand to be improved. Reinvented, even.

“We were talking about how much bras suck, how the underwires stab you, straps dig, and we said, ‘There’s got to be a different way to do this,’” said Laura. “The underwire isn’t a totally flawed system, but we knew there was room for improvement—for all women.” The general public seemed to agree: Their 2015 Kickstarter campaign raised $80,000, flying past the $25,000 goal they set.

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