Personal Style, Pop Culture

Model Contest: Curvy Kate’s Star in a Bra Model Competition


Ever flipped through a fashion magazine, looked up at a billboard or watched a commercial starring a woman wearing lingerie?

Thought so.

Ever wonder what it must feel like to be that model?

Now’s your chance to find out.

Curvy Kate, the D-K cup lingerie and swimwear brand from London, has crossed the pond to search America for its next model. And seeing as how Curvy Kate has never once used professional models in its campaigns, well, this is the part where you come in.

The Star in a Bra competition is open to everyone, zero experience necessary. “If you can wear our bras, you’re in!” says Hannah Isichei, Curvy Kate’s head of marketing. There are no height, size or age limits—how refreshing!—and a public vote will decide the winner. The contest “celebrates diversity and champions the use of more realistic and varied bodies in the media.” Amen to all of that, we say.

In fact, we’re so on-board with the inclusive and empowered message that Bare Necessities is the exclusive host of the live audition process, taking place in our photo studio just outside NYC in October.

Bare it All will be coming back at you to introduce some of the incredible women we meet and to bring you behind-the-scenes updates from the audition process—so whether or not you’re in the running yourself, you can follow along on this body-positive pursuit.

Per Hannah: “When Curvy Kate launched, there were very few female body shapes represented by the media. Curvy Kate received hundreds of emails from customers who wanted to see how our lingerie ranges would look on their body shape. Responding to this request, Curvy Kate launched the Star in a Bra competition, turning one curvaceous lady into the poster girl for women everywhere.”

The winner of Star in a Bra becomes the new face of Curvy Kate, takes part in the brand’s next photo shoot and stars in the latest campaigns (all expenses paid), wins a year-long modeling contract with TRUE Model Management and scores a year’s worth of Curvy Kate lingerie.

How amazing would it be for the winner to be a Bare Necessities customer? Answer: Very, very amazing. We would love nothing more than to see you shine worldwide.

Winner Receives a Year-Long Modeling Contract!

Here’s how to enter:

  • Visit the Star in a Bra entry form, upload 5 photos, some personal info and why you want to be the next Curvy Kate
  • Entry period: August 1 to September 20
  • Auditions: October 13-16 at Bare Necessities headquarters
  • Voting: October 25 to November 8

The winner will be announced on November 15. Stay tuned and good luck!

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Brooke is the editor of this here blog. In a previous life, she was an editor at Good Housekeeping and O, The Oprah Magazine. Brooke has written for Glamour, Travel+Leisure, New York Magazine and more. She’s into concerts, travel and her exceptionally adorable daughter and husband.

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