The Olga Secret Hug Scoop Hipster has a following so devoted, most celebrities would be envious. Hundreds upon hundreds leave our warehouse every day. This word-of-mouth favorite has been around for decades and remains more or less unchanged.
“Customers know it by style number,” says buyer Alyssa Barnard. “This panty runs deep, okay? I couldn’t believe it, even when I first became a merchant in this area. This is by far THE panty, our #1. It’s legendary.”
For a time, Olga discontinued it—and they heard about it from fans. This past fall, by placing an order for “a boatload of panties,” Bare Necessities was able to bring them back. The Olga Secret Hug Scoop Hipster continues to be our exclusive, and it continues to fly off the warehouse shelves. We carry the entire size range (S/5 to 2XL/9) in classic neutrals, the just-reintroduced navy and lace dot print, and the newest hue, sand.
What’s amazing about its ascendency is that, for all intents and purposes, we’re talking about “a granny panty,” in the best way possible: It’s generously cut in the seat and the wide, lacy elastic waist gently supports a tummy.
“Women also love it during pregnancy because it’s stretchy yet soft; it doesn’t dig in anywhere,” Alyssa says. She thinks this unassuming style is repeatedly referred to in near-perfect reviews as the “best panties ever” because they’re feminine, flattering, exceedingly comfortable, true to size and affordable (three for $27), yet very silky and luxe-feeling.
We had five staffers road test the Olga913, as it’s known around here, to find out firsthand what makes them so against-all-odds outstanding, and the common thread was this: You don’t even know they’re on.