Back in 1992, when two friends couldn’t find comfy nursing bras that were also fun or fashionable, they sat down at the kitchen table and made one—out of leopard print fabric, no less. That’s how Bravado Designs was, well, born.
Fit and comfort are paramount to this brand by moms, for moms. “We get it: Breastfeeding has its ups and downs. We want to help women feel comfortable and confident with maternity and nursing bras that make sense for this crazy, exciting stage in life,” says Tara Hoth, head of design. “We firmly believe bras shouldn’t be bland. We offer fun colors in addition to classic beige and black, and a little bow, polka dot or print isn’t out of the question.”
Like Bare Necessities, Bravado Designs is “pretty much obsessed with fit,” says Tara. She and her designers are black-belts when it comes to feel-good fabrications and sanity-savers like easy-release clasps and cups that fully drop down for those zonked-out 4 AM feedings. (Look for band sizes 32-46 and cups B-M.)
What’s extra cool: an innovative Test Wearer program in which real moms road-test the bras and nursing tanks, from new prototypes to existing designs. Their input helps Tara’s team fine-tune the details that make all the difference. And since necessity is—pun intended—the mother of invention, here’s what’s new and exciting for moms right now from Bravado Designs: