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Personal Style Power Figures

Emily Lau, Founder of The Little Bra Company, is Standing up for Small Chests

Earlier in life, our petite power figure Emily Lau was a television writer/producer in California, forever on the prowl for bras that served her 32B chest. She could only find “glorified training bras” or those with “push-up padding that felt like pillows on straps,” she said. “Nothing really fit my smaller body type properly. I wanted a bra that gave me shape as well as looked good, especially when I wore wrap dresses and deep V-neck T-shirts. I still wanted to look like my natural self, just with a little more cleavage.”

Ninety-nine percent of us would have given up and settled for either uncomfortable or unattractive bras, but not Emily. Somewhere inside her, a wire tripped; she believed she could do better by women like herself. So in May 2007, The Little Bra Company—where “good things do come in small packages”—was born.

“I loved my career, but I had a real passion for lingerie that I’m happy I pursued.” As are we.