Power Figures

Deanna Taylor-Heacock Sees a Plastic-Free Future for Us All

Ever stop to look—really look—at how much trash you and your household produces? It can be a five-alarm wake-up call.

It definitely was for Deanna Taylor-Heacock. Looking for alternatives to so much disposable stuff but not finding nearly enough to change the way she lived, Deanna opened Good Bottle Refill Shop, the first bulk home care store of its kind in the state of New Jersey, this past fall. You can bring your own container and stock up on everything from essential oil-scented dish soap to laundry detergent, bath salts to toothpaste powder, all designed with a “zero waste” mindset and an elevated aesthetic.

Find out how this former Bare Necessities buyer saw a problem and solved it herself in a way that’s as good for the planet as it is for business.