Behind the Seams Personal Style Pop Culture

See Why the Half Cup Size Bra Doesn’t Exist and Find Real Solutions for Half-Size Problems

If you’re plugged into pop culture, you’re probably hearing about half-size bras. At Bare Necessities, we know the phenomenon is nothing new; it’s been tried many times before. Playtex introduced the “Thank Goodness It Fits” collection years ago, which included “nearly” sizes (Nearly A, Nearly B and Nearly C) and the “Half Sizes Too” line.

Half-sizes seemed revolutionary when they launched but, despite a big marketing push, the collections were discontinued—they just weren’t relevant. Here’s why they’re nothing more than smoke and mirrors…