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How to Shop for Your Daughter’s First Bra

We’ve all heard the statistic: Seven out of ten women are wearing the wrong bra size. Here’s the catch: That miseducation starts in our teens.

Bare Necessities and BRABAR are out to break the cycle.

Launched in 2017, BRABAR was designed to educate the girls of Generation Z on fit, beginning with that very first bra. Then, eventually, the brand instructs her in how to measure so when she becomes a woman, she feels empowered to get it right on her own.

“These seventh graders walk straight into Victoria’s Secret Pink and pick up a 32AA when they’re really 26 inches around,” said BRABAR founder Wendy Herman. “Right at this critical point in their development, they’re bombarded with this overly sexualized messaging. In school, they raise their hands, and the bra band rides right up over their chests. It gets exponentially worse from there.”

With a teenage daughter of her own and a lingerie biz background, Wendy gets it personally and professionally.