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Soul Camp

Inner Beauty, Power Figures

Soul Camp Founders Ali Leipzig and Michelle Goldblum


To many of us, summer camp is child’s play. Ali Leipzig, 29 (top left), and Michelle Goldblum, 32 (top right), beg to differ. That’s why they founded their own sleepaway camp for grown-ups in 2014.

With outposts in New York and California, Soul Camp is an all-inclusive wellness retreat where up to 300 campers—65% of them women—say see ya to their families, routines and smartphones for four days. The trade-off: access to dozens of workshops, classes and seminars (everything from stand-up paddleboarding to essential oils 101) aimed at nourishing body, mind and spirit.

When life is a treadmill going a million miles a minute, it’s liberating to know you can press pause to reconnect with the things that stoke your inner (camp)fire. As it turns out, more often than not, those things tend to be simple pleasures like strolling down a country road, losing track of time floating on a placid lake or talking for hours with a new friend. Often, the best thing you can do as an adult is to remember what it’s like to be a kid again.

At Bare Necessities, we’re in the business of supporting women en route every day to their most authentic selves. Some days, that means putting on your big girl panties and daring to do things differently. That’s why we think Ali and Michelle are such Power Figures—through Soul Camp, they’re uplifting women in their own way.

In time for Labor Day, we talked to Michelle and Ali about how they arrived at their aha moment, made it happen, found freedom as their own bosses and continue being besties while (gasp!) mixing business and pleasure.

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