BLOG_HERO_MAY_2017_SWIM_LARGE_BUSTS
Meet the Merchants, Personal Style, Swimwear

Your Biggest Supporters: The Best Bikinis for
Large Busts

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If you trend toward the bigger-busted and have ever stood in front of a rack of swimsuits wondering which bikini top could possibly contain you, the solution is surprisingly simple: Look for a bikini top with a true-to-bra size.

“So many women steer away from bikinis because they only see themselves in sizes small, medium, large or extra-large, and they don’t know which will fit or support them best,” says Bare Necessities swimwear buyer Megan Puma. “That’s all the more reason to seek out bikinis with real bra-like construction, underwire and adjustable straps to give you the lift you need to feel secure.”

Summer’s coming, so join in as Megan rounds up the best of this season’s bikinis for big busts: Continue Reading

BLOG_HERO_MAY_2017_SWIM_FOR_EVERY_BODY
Personal Style, Swimwear

Flattering Swimsuits That Look Great on EVERY Body—We Swear!

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Finding the perfect, most universally flattering swimsuits often feels like questing for a unicorn—they may not even exist. But this year’s going to be different! We chatted with resident expert and swimwear buyer Megan Puma about styles every woman can wear, no matter her shape.

Megan’s experience has taught her which suits work best for most bodies, and she’s here to share her insider intelligence. Year after year, she sees which suits are certified winners; that’s why Megan always keeps them in stock. Get excited: She rounded up more than one sure bet in every silhouette. Happy days really are here again.

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BLOG_HERO_MAY_BRAVADO
Health & Wellness, Inner Beauty, Relationships

Guide to Bravado’s New Arrivals: Our Best Nursing Bras for Moms

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Back in 1992, when two friends couldn’t find comfy nursing bras that were also fun or fashionable, they sat down at the kitchen table and made one—out of leopard print fabric, no less. That’s how Bravado Designs was, well, born.

Fit and comfort are paramount to this brand by moms, for moms. “We get it: Breastfeeding has its ups and downs. We want to help women feel comfortable and confident with maternity and nursing bras that make sense for this crazy, exciting stage in life,” says Tara Hoth, head of design. “We firmly believe bras shouldn’t be bland. We offer fun colors in addition to classic beige and black, and a little bow, polka dot or print isn’t out of the question.”

Like Bare Necessities, Bravado Designs is “pretty much obsessed with fit,” says Tara. She and her designers are black-belts when it comes to feel-good fabrications and sanity-savers like easy-release clasps and cups that fully drop down for those zonked-out 4 AM feedings. (Look for band sizes 32-46 and cups B-M.)

What’s extra cool: an innovative Test Wearer program in which real moms road-test the bras and nursing tanks, from new prototypes to existing designs. Their input helps Tara’s team fine-tune the details that make all the difference. And since necessity is—pun intended—the mother of invention, here’s what’s new and exciting for moms right now from Bravado Designs: Continue Reading

BLOG_HERO_APRIL_2017_PLUSSWIM
Personal Style, Swimwear

Get in the Swim with Summer’s Best Plus-Size Swimsuits

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Close your eyes and dream a little daydream about a day on the beach. Hear the waves, touch the sand, feel the sun. Are you there yet?

Now imagine actually loving the swimsuit you’re in.

“No matter what you’re going for, whether it’s a suit that’s classic or something trendier, I promise we have something for everyone,” says Bare Necessities swimwear buyer Megan Puma. “And this season, we’re extra excited about our plus-size swimwear assortment.”

Consider Megan your personal shopper as she shares the best of this season’s plus-size swimwear:

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BLOG_HERO_APRIL_2017_SWIM
Meet the Merchants, Personal Style, Swimwear

Welcome to Swimsuits 2017

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MeganBelieve it or not, swim season is upon us. Of course, for many of us, shopping for swimwear has been a beyond stressful experience in the past. Fret no longer. Our resident swim expert, buyer Megan Puma (at left), is here to help.

We caught up with Megan to find out what’s new in the world of swimwear and, most importantly, how you can look and feel your best in a bathing suit.

Interview with Megan Puma, Swim Expert and Buyer

Q: How did you come to work in the swimwear industry, and what do you love about it? 
A: I’ve been working in swimwear since I was 16 years old, when I started out in a specialty swimwear shop as a sales associate. I gained a lot of one-on-one experience helping women find suits that made them feel comfortable in their own skin. Then I went to college to study fashion, marketing and management. While there, I worked in the swim company’s corporate office to learn about different aspects of the business, including buying.

I’ve been involved in buying a few other product categories, and swimwear has always been my favorite. Most women struggle with finding a suit that they’re comfortable in. At Bare Necessities, we have this incredible platform to put together an assortment to suit women of all shapes and sizes and hopefully make everyone feel confident. My passion comes from those “lightbulb moments” customers have when they try on the right suit—when they finally find the style that will let them enjoy the summertime activities they were dreading before.

Q: What has your experience taught you about women and swimwear? 
A: That we shouldn’t focus on the number of the size printed on the tag! Instead, let’s focus on wearing whatever size suits our body the best. As in all product categories, sizing isn’t the same across the board. While I was working in the stores, there were times when I would rip the tags off the suits so the customers would try on the size I knew would work best for them. We all get so hung up on a number, but the point should really be to find what makes you feel the most amazing.

The advice I always come back to is this: Continue Reading

BLOG_HERO_emily
Personal Style, Power Figures

Emily Lau, Founder of The Little Bra Company, is Standing up for Small Chests

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Earlier in life, our petite power figure Emily Lau was a television writer/producer in California, forever on the prowl for bras that served her 32B chest. She could only find “glorified training bras” or those with “push-up padding that felt like pillows on straps,” she said. “Nothing really fit my smaller body type properly. I wanted a bra that gave me shape as well as looked good, especially when I wore wrap dresses and deep V-neck T-shirts. I still wanted to look like my natural self, just with a little more cleavage.”

Ninety-nine percent of us would have given up and settled for either uncomfortable or unattractive bras, but not Emily. Somewhere inside her, a wire tripped; she believed she could do better by women like herself. So in May 2007, The Little Bra Company—where “good things do come in small packages”—was born.

“I loved my career, but I had a real passion for lingerie that I’m happy I pursued.” As are we.

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BLOG_HERO_2017_SPRING_FORECAST
Personal Style, Pop Culture

Spring 2017 Fashion Trends: Innerwear Meets Outerwear

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Spring is finally here, and we couldn’t be more delighted by that fact. The days are looking lighter and brighter, making it feel like the perfect time for a closet refresh. This season in particular, even our lingerie drawer is getting directly inspired by the spring fashion trends coming down the runways of New York, Milan and Paris.

Like never before, outerwear fashion trends are influencing innerwear fashion trends—and sometimes innerwear IS the trend. (Bralettes as tops, anyone?) Even if you’re just heading to spin class, you don’t have to be a supermodel to dress like one. From big, bold stripes to flirty florals, we’ve rounded up our favorite trendy spring looks for you to rock as the temperatures rise.

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BLOG_HERO_2017_SWIM_BRA
Personal Style, Swimwear

Love This Bra Brand? Try This Swimsuit!

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Let’s just say you’ve come to love one (or two or three) particular bra brands for their comfort, fit and style. Guess what? Many of those same brands are in the bathing suit biz, which means you’ll feel as happy on the beach or by the pool as you do at work, on a date or at school drop-off.

“By shopping these collections, your bathing suit finally gets to fit as well as your favorite bra does,” says Bare Necessities swimwear buyer Megan Puma. “The suits feature underwires, adjustable straps, clasp backs and an overall more tailored fit so you can jump into the water or run after your kids without worry.”

What makes these swimsuits from bra brands so special is that they’re constructed exactly like a bra, which gives even a teeny swimsuit so much more support than the standard offerings. The suits are designed with the same level of detail and quality of construction as their bra counterparts. “Shopping is more precise since you’re able to buy them by your exact bra size as opposed to the more generic small-medium-large,” adds Megan.

Here, Megan divides our 10 bra-sized swimwear brands into three categories so you can key right into the style you’re seeking. She picked a favorite look from each brand, too. Ready to dive in?

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