BLOG_HERO_APRIL_2017_PLUSSWIM
Personal Style, Swimwear

Get in the Swim with Summer’s Best Plus-Size Swimsuits

By

Close your eyes and dream a little daydream about a day on the beach. Hear the waves, touch the sand, feel the sun. Are you there yet?

Now imagine actually loving the swimsuit you’re in.

“No matter what you’re going for, whether it’s a suit that’s classic or something trendier, I promise we have something for everyone,” says Bare Necessities swimwear buyer Megan Puma. “And this season, we’re extra excited about our plus-size swimwear assortment.”

Consider Megan your personal shopper as she shares the best of this season’s plus-size swimwear:

Continue Reading

BLOG_HERO_APRIL_2017_SWIM
Meet the Merchants, Personal Style, Swimwear

Welcome to Swimsuits 2017

By

MeganBelieve it or not, swim season is upon us. Of course, for many of us, shopping for swimwear has been a beyond stressful experience in the past. Fret no longer. Our resident swim expert, buyer Megan Puma (at left), is here to help.

We caught up with Megan to find out what’s new in the world of swimwear and, most importantly, how you can look and feel your best in a bathing suit.

Interview with Megan Puma, Swim Expert and Buyer

Q: How did you come to work in the swimwear industry, and what do you love about it? 
A: I’ve been working in swimwear since I was 16 years old, when I started out in a specialty swimwear shop as a sales associate. I gained a lot of one-on-one experience helping women find suits that made them feel comfortable in their own skin. Then I went to college to study fashion, marketing and management. While there, I worked in the swim company’s corporate office to learn about different aspects of the business, including buying.

I’ve been involved in buying a few other product categories, and swimwear has always been my favorite. Most women struggle with finding a suit that they’re comfortable in. At Bare Necessities, we have this incredible platform to put together an assortment to suit women of all shapes and sizes and hopefully make everyone feel confident. My passion comes from those “lightbulb moments” customers have when they try on the right suit—when they finally find the style that will let them enjoy the summertime activities they were dreading before.

Q: What has your experience taught you about women and swimwear? 
A: That we shouldn’t focus on the number of the size printed on the tag! Instead, let’s focus on wearing whatever size suits our body the best. As in all product categories, sizing isn’t the same across the board. While I was working in the stores, there were times when I would rip the tags off the suits so the customers would try on the size I knew would work best for them. We all get so hung up on a number, but the point should really be to find what makes you feel the most amazing.

The advice I always come back to is this: Continue Reading

BLOG_HERO_emily
Personal Style, Power Figures

Emily Lau, Founder of The Little Bra Company, is Standing up for Small Chests

By

Earlier in life, our petite power figure Emily Lau was a television writer/producer in California, forever on the prowl for bras that served her 32B chest. She could only find “glorified training bras” or those with “push-up padding that felt like pillows on straps,” she said. “Nothing really fit my smaller body type properly. I wanted a bra that gave me shape as well as looked good, especially when I wore wrap dresses and deep V-neck T-shirts. I still wanted to look like my natural self, just with a little more cleavage.”

Ninety-nine percent of us would have given up and settled for either uncomfortable or unattractive bras, but not Emily. Somewhere inside her, a wire tripped; she believed she could do better by women like herself. So in May 2007, The Little Bra Company—where “good things do come in small packages”—was born.

“I loved my career, but I had a real passion for lingerie that I’m happy I pursued.” As are we.

Continue Reading

BLOG_HERO_2017_SPRING_FORECAST
Personal Style, Pop Culture

Spring 2017 Fashion Trends: Innerwear Meets Outerwear

By

Spring is finally here, and we couldn’t be more delighted by that fact. The days are looking lighter and brighter, making it feel like the perfect time for a closet refresh. This season in particular, even our lingerie drawer is getting directly inspired by the spring fashion trends coming down the runways of New York, Milan and Paris.

Like never before, outerwear fashion trends are influencing innerwear fashion trends—and sometimes innerwear IS the trend. (Bralettes as tops, anyone?) Even if you’re just heading to spin class, you don’t have to be a supermodel to dress like one. From big, bold stripes to flirty florals, we’ve rounded up our favorite trendy spring looks for you to rock as the temperatures rise.

Continue Reading

BLOG_HERO_2017_SWIM_BRA
Personal Style, Swimwear

Love This Bra Brand? Try This Swimsuit!

By

Let’s just say you’ve come to love one (or two or three) particular bra brands for their comfort, fit and style. Guess what? Many of those same brands are in the bathing suit biz, which means you’ll feel as happy on the beach or by the pool as you do at work, on a date or at school drop-off.

“By shopping these collections, your bathing suit finally gets to fit as well as your favorite bra does,” says Bare Necessities swimwear buyer Megan Puma. “The suits feature underwires, adjustable straps, clasp backs and an overall more tailored fit so you can jump into the water or run after your kids without worry.”

What makes these swimsuits from bra brands so special is that they’re constructed exactly like a bra, which gives even a teeny swimsuit so much more support than the standard offerings. The suits are designed with the same level of detail and quality of construction as their bra counterparts. “Shopping is more precise since you’re able to buy them by your exact bra size as opposed to the more generic small-medium-large,” adds Megan.

Here, Megan divides our 10 bra-sized swimwear brands into three categories so you can key right into the style you’re seeking. She picked a favorite look from each brand, too. Ready to dive in?

Continue Reading

BLOG_HERO_MARCH_DITA
Personal Style, Pop Culture, Power Figures

Dita Von Teese on Redefining Glamour

By

Among lingerie devotees specifically and appreciators of beauty and style in general, Dita Von Teese needs no introduction. She is an iconoclast and an icon, a modern muse and of another era entirely, a larger-than-life dynamo in a soft-spoken, petite package.

Born Heather Sweet, the self-described “mediocre-looking blonde girl from a farming town in Michigan” fell under the spell of Hollywood’s Golden Age of Cinema and, at a time when the rest of America’s youth was grunging out in flannel and combat boots, set out to remake herself in its raven-haired, red-lipped image. When she discovered that many of the glamorous screen sirens she admired were also dancers, she adopted her stage name and learned the art of the striptease. Since 1992, Dita has been synonymous with burlesque and can be single-handedly credited with its revival. Everything she touches, from her Swarovski crystal-bedecked sets and couture costumes to her lingerie collection and new hosiery line—reflects her impeccable eye for detail.

This past month, hours before the final sold-out New York performance of her latest show, “The Art of the Teese,” Dita visited Bare Necessities to tell us firsthand about her collection—both iconic styles (like Madame X) and new additions (like her Instagram fan-selected shade of emerald green)—and how she turned herself into a Power Figure. Read on for our exclusive interview.

Continue Reading

BLOG_HERO_2017_CURVENY (1)
Behind the Seams, Personal Style

6 Exciting 2017 Lingerie Trends We Saw at CURVEXPO

By

For three days in February and March, more than 450 of the world’s leading lingerie brands converge at CURVE New York, a trade show that takes over the gigantic Javits Center in New York City. Buyers and members of the press, Bare Necessities always among them, walk row after row to check out the latest from longtime favorites and discover new rising stars in the lingerie industry.

curveExpo

Here are the 2017 lingerie trends we spotted at CURVEXPO New York that got us super excited this season: Continue Reading

BRA_FIT_HERO_REBECCA
Ambrassadors, Behind the Seams, Having a B.R.A. Fit

Rebecca’s Bra Fit Makeover: From 40B to 38DD

By

Welcome back to Having a B.R.A. (Before – Revelation – After) Fit, real stories of game-changing bra makeovers. Our expert amBRAssadors are here to help women who settled for “good enough” long ago to finally find the bras for them. Over the phone or via email or chat, they use their experience to triage your fit issues and narrow the field of available options. The results are nothing short of staggering, not to mention stunning.

As it turns out, one good makeover begets the next. After we shared Leann Dawes’ bra fit makeover on social media, we received one comment we couldn’t resist:

“Bet you can’t find a bra to fit me!”

Challenge accepted, Rebecca Mazzarella.

Continue Reading

BLOG_HERO_2017_SWIM_ONE_PIECE
Personal Style, Swimwear

Trendy and Stylish One-Piece Swimsuits: Definitely Not Your Grandma’s One-Piece

By

Megan

There’s something to be said for the effortlessness of one-and-done. When it comes to the beach or pool, you can always count on cute one-piece swimsuits to be flattering, chic and easy to wear. Though one-pieces used to be accompanied by a certain stigma—they’re only for grandmas, or to cover up body issues—these days, that couldn’t be farther from the truth. (To wit: Last Independence Day, 26-year-old Taylor Swift and her squad rocked red, white and blue one-pieces that just about broke the Internet.)

“One-pieces are great because they give you as much or as little coverage as you want. What’s your comfort level?” asks Bare Necessities swimwear buyer Megan Puma (at left). “Every trend imaginable now comes in the one-piece silhouette. The cut came back with style to spare; it’s not frumpy. Now it’s possible to be stylish and covered. Maybe even more so than in a bikini, you’re making a strong visual statement in a one-piece suit. And they can do so much more for your figure, too. Because no matter what you’re wearing, you can’t look good if you feel uncomfortable.”

Megan especially loves their versatility: “I like how you can incorporate a one-piece into an outfit, from festival fashion to going out to dinner. In this case, you can have both fashion and function.” Here are a few of her favorite stylish one-piece swimsuits for the season….

Continue Reading