Bras are one of those things in life that prove you get what you pay for. Because when there are $17 bras and there are $170 bras, there are differences.
So what makes a splurge bra so special? Bare Necessities asked Jennifer Conselyea, an industry veteran and regional manager for Belgian-based Van de Velde, parent company of luxury bra labels Prima Donna (for curvier figures) and Marie Jo (for average figures).
“It’s the difference between ready-to-wear and couture,” Jennifer said. “Every body is not the same, even in the same size. Prima Donna, for example, is a more generous, higher-coverage 34D than a Marie Jo 34D.” Said differently, they’re tweaking the bras to fit real bodies so that it never has to be the other way around.
Another advantage of pricier bras: consistency. “With a better line, you’ll know what’s going to work for you next season; with a cheaper line, you can’t always assume that,” said Jennifer, who recommended starting with a Bare Necessities Bra Fit Expert to figure out what will work best on your body rather than guessing.
“If you haven’t had a great bra before, the willingness to spend isn’t always there. And I know people wish there was, but there is no universal bra. One bra can fit you right yet not look good under your shirt. This is why we all need a bra wardrobe,” Jennifer said.
Read on for her explanation of bra benefits….