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Behind the Seams Personal Style

Anatomy of a Perfect Bra

Bras are one of those things in life that prove you get what you pay for. Because when there are $17 bras and there are $170 bras, there are differences.

So what makes a splurge bra so special? Bare Necessities asked Jennifer Conselyea, an industry veteran and regional manager for Belgian-based Van de Velde, parent company of luxury bra labels Prima Donna (for curvier figures) and Marie Jo (for average figures).

“It’s the difference between ready-to-wear and couture,” Jennifer said. “Every body is not the same, even in the same size. Prima Donna, for example, is a more generous, higher-coverage 34D than a Marie Jo 34D.” Said differently, they’re tweaking the bras to fit real bodies so that it never has to be the other way around.

Another advantage of pricier bras: consistency. “With a better line, you’ll know what’s going to work for you next season; with a cheaper line, you can’t always assume that,” said Jennifer, who recommended starting with a Bare Necessities Bra Fit Expert to figure out what will work best on your body rather than guessing.

“If you haven’t had a great bra before, the willingness to spend isn’t always there. And I know people wish there was, but there is no universal bra. One bra can fit you right yet not look good under your shirt. This is why we all need a bra wardrobe,” Jennifer said.

Read on for her explanation of bra benefits….

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Personal Style Pop Culture Relationships

Real-Deal Stocking Stuffers

We’re all in on the holiday traditions right now, including (but not limited to) Christmas stockings and the goodies that gets stuffed into them. Those kinds of tiny, thoughtful tokens go a long way, because not everything has to be a lavish grand gesture, right? Sometimes, the little things mean the most.

It’s extra nice to extend that sentiment to the people who help keep your life on track: a coworker, the kids’ teachers, the babysitter, the dog walker, the front-desk staff that always gets you in for an appointment. So spare them another gift card, and give presents that will get some use.

This week, hot on the heels of National Sock Day, Bare Necessities hosiery buyer Kelly Morales is here to point out her favorite holiday “stockings.”

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Personal Style Pop Culture

Pajama Party! We ❤ The Season’s Coziest Sleepwear

Wintertime, and the hibernating is easy when you stick to Bare Necessities buyer Megan Irvine’s handpicked mix of pajamas, loungewear and the like. Her gift-worthy favorites are a surefire way for you and your near-and-dears to snuggle up in high style.

Ready, set, Cyber Monday!

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Inner Beauty Pop Culture Power Figures Relationships

Author Virginia Sole-Smith Debunks Some of the Most Harmful Food Myths

Virginia Sole Smith The Eating Instinct BookVirginia Sole-Smith wrote the just-released book The Eating Instinct: Food Culture, Body Image and Guilt in America and co-hosts the new podcast Comfort Food, about the joys and meltdowns of feeding a family. Trained as a magazine journalist, Virginia embedded with nutritionists, dietitians, critics, mothers, food obsessives and others to get at why our meals are so often served with a side order of guilt and self-loathing.

Her deep dive wasn’t inspired by idle curiosity. Virginia’s daughter Violet was born with a rare, dire congenital heart condition. She spent the first weeks of life spiraling into heart failure, too weak to nurse. Once the problem was discovered, Violet was subjected to countless emergency procedures, including open-heart surgery at five weeks old. Stemming from her trauma, Violet stopped eating and became dependent on a feeding tube. It took two years for her to learn to eat by mouth again.

Bare Necessities talked with Virginia about body image, hunger, the so-called “clean eating” trend, the specious connection between health, weight and nutrition, and modern diet culture. (Virginia is adamantly anti-diet.) Surprisingly, the takeaways couldn’t be more uplifting.

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Personal Style Pop Culture Relationships

2018 Holiday Gift Guide: Who are You Shopping for?

The holiday season goes hand-in-hand with cozy sleepwear and lingerie that invites snuggling to chase away chills. We just so happen to know a thing or two about those worlds here at Bare Necessities.

To make it easier to cross off a few items on your endless gift list, this year we’ve organized your life by recipient. From matching pajama sets for every family member to edgy teddies for you to wear behind closed doors, there’s something here to jingle everyone’s bells.

So tell us, who are you shopping for?

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Having a B.R.A. Fit Health & Wellness Inner Beauty

From 32D to 30DDD, Lauren Russo Finds Her Best Bra Brand

Lauren Russo, 36, is a mom of two, a teacher, a certified personal trainer who runs a baby boot camp class and, with her husband, a partner in a health and wellness business.

“I love being an advocate for others to feel their best,” Lauren said.

With the help of Bare Necessities Bra Fit Expert Kristyn, it was time to turn the tables. Lauren wasn’t getting the support she deserved from 32D T-shirt bras and sports bras from Victoria’s Secret and Target—mass retailers cater to the general population rather than specialize in designs for busty, petite women like her.

“I never even had a bra fitting until after my first son was born. I walked into Victoria’s Secret, and that was that. But those don’t cut it anymore,” said Lauren. “Aside from needing better-fitting bras, I hope I gain some knowledge what’s available out there, and some confidence.”

Given her day-to-day, she was hoping to find a superior sports bra (“I tend to wear them to teach, then linger in them”) and a good everyday bra with some lift. So that’s exactly what Kristyn found her.

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Pop Culture

Planning for Thanksgiving: What to Wear & What Not to Forget

Whether you’re driving to the next town over or flying across the country, Thanksgiving entails pretty much the same degree of travel planning as any vacation, and it means dressing strategically. That’s why we asked the Bare Necessities buying team for their recommendations for what to wear on every (turkey) leg of the big event so you can look cute and super comfy.

Barefoot Dreams Luxe Milk Jersey Modal Set

HEADING HOME
Athleisure is the name of the game when it comes to planes, trains and automobiles, and that goes double for one of the busiest, most maddening travel times of the year. Flying the day of is always the most affordable; if you get out early enough, you’ll arrive in time to say grace. This year, Tuesday and Wednesday are both predicted to be some of the worst times for heading out, transit-wise.

So no matter if you’re going to the airport or your own garage, leave yourself loads of extra time, pack your patience and, above all, wear something really comfortable, from your base layers (we’re partial to the Calvin Klein Modern Cotton padded bralette) to your whole outfit. You’ll be smugly pleased with yourself that you went with the unbelievably soft Barefoot Dreams collection.

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Personal Style Pop Culture

Fall’s 15 Best Bras—and Shapewear

Welcome to sweater weather! Though there’s less skin on display, what you’re wearing underneath your clothes matters. From T-shirt bras that sit smoothly under thin knits to shapewear that refines your figure for that party dress, these sleek foundations set you up for greater wardrobe satisfaction.

Much like these are the bras you need around in warmer temps, here’s everything you’ll want to have on-hand this fall-winter, according to the Bare Necessities in-house experts.

Prima Donna Twist Tresor

FALL MUST HAVE: A T-Shirt Bra

Why you need it now: “You need a good T-shirt bra for wearing under sweaters and for layering smoothly under a cami, a cardigan, or whatever you pile on top,” says premium buyer Heather Viskovic.

T-shirt bras we love:

1. Prima Donna Twist Tresor T-Shirt Bra: This smooth operator works in your figure’s favor every which way, from the uplifting underwire to the not-too-thick-not-too-thin contour cups, the supportive sides and no-slip straps.

2. Freya Idol Balcony T-Shirt Bra: For style as good as the support it provides, go with this Bra Fit Expert Pick.  Pretty pinstriped, full-cut cups prevent show-through with a soft foam lining. Bold colors brighten up your day.

3. Natori Pure Luxe T-Shirt Bra: See all those five-star reviews? They’re because this bra lives up to its name. It’s comfortable to the point of decadence—no elastic ever so much as touches your skin—and seamlessly supportive at the same time.

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Inner Beauty Personal Style

Top 3 Reasons We’re Loving (and Living in) Stepped-Up Sleepwear

It’s pretty much scientifically proven: Sleep and loungewear are key not just to surviving but to thriving in the cold months. Plush, polished pieces designed to give you the warm fuzzies are all anybody wants to wear these days. They’re as much little luxuries for you as they are can’t-go-wrong holiday gifts for the ones you love.

“My favorite thing about our assortment is that there’s something for everyone. You’ll actually be able to find your personal style in sleepwear this winter,” says Bare Necessities buyer Megan Irvine, who built the mix this season around the three Cs: cozy, cool and comfy.

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Behind the Seams

We Have Amazing News to Share!

Today we announced Bare Necessities has been acquired by Walmart. We couldn’t be more excited about this news.

Over the past two decades, we’ve built a talented team and strong business focused on all aspects of intimates, including what we are known for most…helping women everywhere find the perfect bra. That mission, and our team, will not change. In fact, joining forces with Walmart provides the opportunity to help even more women discover the intimates they are looking for.

You may be wondering: “Why Walmart?” Walmart has done a lot over the past year to establish itself as a destination for fashion, from acquiring specialty retailer and digitally native brands, to aggressively expanding its fashion assortment. As we began conversations with their team, we realized how much we had in common around customer commitment, and that we could do even more if we combine our expertise in intimates with Walmart’s deep resources, scale and relationships.

None of this would be possible without the millions of customers who have supported us along the way (you!). Here’s our promise – the shopping experience you know us for won’t be changing. (Don’t worry – our Bra Fit Experts will still be on call). In fact, this is just the beginning and it’s only going to get better.

We are for everybody and every body…and we can’t wait to take that to the next level with Walmart.

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Personal Style Pop Culture

The Sexy Halloween Costume Shop

Halloween is creeping up on us, and we at Bare Necessities are here for it with our annual cheeky collection of lingerie costumes intended for the bedroom. Because if now isn’t the time to have some fun playing dress-up, then when? Trust us, dahling, you’ll look bootiful. (Also bootyful.)

Trick or treat? Spicy or sweet? Your call, ghoulfriend. Whatever you do, have yourself a hot Halloween.

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Breast Cancer Awareness Relationships

Breast Cancer Awareness Month: 10 Ways to be Supportive

Breast cancer touches most of us, directly or indirectly. What happens when someone you love is diagnosed, and the world keeps turning? So often, well-intentioned family, friends and coworkers want to be useful but realize they don’t really know how to be.

When breast cancer affects someone you care about, your greatest contribution can be offering both tangible and intangible support. Though not everyone will want the same things or react the same way, the most important takeaway is this: Don’t ignore the pink elephant in the room. Do something.

This Breast Cancer Awareness Month, Bare Necessities compiled the 10 best suggestions: